A Mets Fan's Humble Contribution: Revenue Raising Ideas
1. Advertisements on the empty seats: Much has been made of how the Mets lucrative advertising partnerships, for instance with "Send in the Clowns" party rentals, reflect a certain business savvy you just don't see every day. It's time to take the next logical step. Start with the Mets main asset: Thousands of attractive, empty seats. In any given inning, most fans at Citi are waiting in the Shake Shack line and the rest are watching football in the Caesars Club. Moreover, by the end of the next season, the Mets may be able to make more on seat advertising then they can make actually having a person occupy the seat. The Mets control the TV cameras, and SNY viewers are already used to lengthy broadcast interludes where they do not see any action on the baseball diamond. So the seats can be rigged with mini billboards promoting baseball relevant brands, or perhaps dynamic flashing light patterns that sell car insurance. And in the off chance some fan should show up to sit for some reason, don't panic! There is the easy workaround of throwing an advertisement tshirt on them while the camera rolls. All this adds up to sure-fire revenue.
2. Sell part of the team to a local celebrity: This should be obvious. With New York City's star power, I'm sure Saul and the boys can find a celebrity willing to invest for the opportunity to get sweet tickets to see the Yankees play in the Subway Series? If they hit up Jay Z first, and work their way down to Beyonce, the ownership is sure to find someone willing to guarantee seats to see the Yankees when they come to Citi.
3. Date Mr. Met mascot outreach program: There are a lot of lonely single New Yorkers. And there really is only one element of the Mets product that remains popular with the fans. The Wilpons would be advised to monetize it and sell dates with Mr Met. Fun chants like "Does the carpet match the drapes?" can be directed at Mr Met. A sexy singles night, maybe featuring a wet t-shirt cannon, could heighten the fan experience as well. And Mr Met is already aroused. I think I've said enough.
4. Downgrade mascot: However, if #3 doesn't pan out (or if it works too well), the Wilpons are going to need to go a different direction. Mr Met costs something like $35,000 a season in upkeep, and frankly, this money could be going into player salaries for the kind of players Anderson is looking at. Or at least some risky financial scheme. After cutting ties with Mr Met, the Mets can either promote from the minors, or have Kevin Burkhardt deliver his incisive comments in the bottom half of a chicken suit while spending the innings entertaining fans.
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